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The Villa’s main gallery, hung and lit to museum standard, then streamed live 24/7. The collection is no longer only for the few hundred people who visit each year: anyone can walk in from home, and visiting groups wave to the people watching.

Curation, install and AV · Estate photography by Brett Hilliard

Two summers on Laguna Canyon Road during the Sawdust Art Festival. Paintings, sculpture, film installations and Goya etchings across the venue’s main hall and glass lounge, with an opening night of screenings and augmented reality.

Full setup, AV and promotion

Finding Light at the Coos Art Museum in Coos Bay, Oregon: the paintings, sculpture and film screens hung through the museum’s brick gallery, under the barrel-vaulted ceiling.

Travelled to Oregon for the install · curation, layout design, full setup, video and operations

A spinoff of Keep an Eye on Your Soul, the workbook used in the Canadian prison system, and now the workbook at the heart of the REVEILLE program: guided exercises in seeing and making, set around Jerome’s paintings and the old masters, with QR codes into the films. Turn it over and the other side holds the Finding Light exhibition. Used in the Villa’s workshops, by trained facilitators and in classrooms.

Includes the Finding Light exhibition · $29.95

The monograph that grew out of the fire that engulfed Jerome’s studio on March 20, 2026. Eleven sections run from Apparition and Life and Encounters through Bridging, The Fire and Finding Light to a critical essay, Study for Purgatory, the selected works and After the Fire, with testimony from those who lived through it. It brings together Revelaciones, his large painting answering Guernica, and The Arrival, his stage installation, set as a square, linen-covered art book with each film a QR code away. Published by VCC Publishing in paperback and hardcover.

Monograph · 9 × 9 in · paperback and hardcover

The catalog of Finding Light, the traveling exhibition. Jerome’s paintings, sculpture and film installations are set page by page beside original Goya aquatints from the Prado, so the two speak across two centuries. The QR code on the cover opens the 15-minute Finding Light film, so the catalog carries the exhibition into the reader’s hands, from the Villa’s gallery to Seven Degrees in Laguna Beach and the Coos Art Museum in Oregon.

Exhibition catalog · Goya aquatints · film linked by QR

The opening of REVEILLE, Jerome’s three-part creative reflection program: To Those Who Will Walk the Earth After Us, then The Illusion of Permanence, then The Art of Creating You, closing with the Finding Light film. This short booklet sets the question the program asks: what we leave for those who come after us. It is led by trained facilitators, run whole or in parts, for church youth and young adult groups, art programs and community groups, at the Villa or wherever they meet.

Booklet · REVEILLE, part one · facilitator-led

Long before VCC Publishing, the same ideas were already in print. Four earlier books: a workbook taken into the Canadian prison system, the guide written to accompany it, a career handbook for working artists, and a teaching guide. The Art of Creating You grew directly out of the first of them.

The original series · predating The Art of Creating You

Joel’s 2025–26 residency with Mainly Mozart. His paintings hung in the Wu Tsai QRT.yrd at The Conrad for opening night, with the residency banner, cards and price sheets on site, prints matted for sale, including large framed prints of his composer portraits, photographed, printed and sold at the festival, print-on-demand merchandise carrying his composer portraits, and his work installed beside the piano for the recital.

Artist in residence 2025–26 · curation, install, print on demand

Joel’s solo show at the Oceanside Museum of Art, April 5 to August 3, 2025: his paintings on the wall, with his toy sculptures on a plinth, shown with TriBot: Joel in his own words, a short film made for the museum. It is built around TriBot, the toy that became a symbol of joy and creativity for Joel, and the story behind The Artist of Smiles. Alongside it, the exhibition poster, and every painting in the show set up as a print-on-demand print, so visitors could take the work home.

April 5 – August 3, 2025 · poster, short film and print on demand

The Smile Bags campaign for America’s 250th birthday: bags packed with plush eagles, crayons, coloring pages and Have Courage cards, given out across Colorado and recorded in the Smile Bags book. Planned and produced with Joel in his studio, from the bags and the cards to the book and the shoot.

Campaign planning, production and photography

Smile Bags: America’s 250th Birthday, an 83-page book made to order, and the Smile Bags themselves, packed with eagles, crayons, coloring pages and Have Courage cards. The book records the giving state by state: the photos, the stories and the Smile Givers behind every bag.

Book design, print production and campaign

America and Friends: Coloring Connections, a coloring book celebrating the American people and the country. American icons, from the Statue of Liberty and the Liberty Bell to Lincoln, Franklin and Theodore Roosevelt, each drawn as a coloring page beside a page of history. Each book works on three levels: mindful coloring, Bridging®, the fusion of visual art, film and sound, and QR codes that link to the oration or music behind the subject, so readers can listen as they color.

Book design and print production · Coloring Connections series

Mozart and Friends: Coloring Connections, Joel’s composer portraits as coloring pages, each beside a page on the composer and their famous works, with a QR code to listen while you color. Sold at the Mainly Mozart festival.

Book design and print production · sold at the festival

Two standing banners, one for each show: the Mainly Mozart artist-in-residence banner, with the gallery, the orchestra and Joel’s portrait, and the Oceanside Museum of Art banner, with the four paintings and their toy sculptures. Each carries the same name lockup, a QR code, his contact details and the JA Publishing mark.

Banner design and print production

Museum posters for Joel’s work shown in Tokyo, set in the same system as the books and the banners: the 19th International Artist Exchange at The National Art Center in 2019, and two for the 23rd Japan International Art Exchange at the Tokyo Metropolitan Art Museum, June 15 to 20, 2024, where his Beethoven’s Fifth won the Gold Award.

Poster design